ahmed@ppc:~$ ./functional-medicine --run

Get 8+ qualified new patient consults in 30 days. Or you pay nothing.

Independent Google Ads operator for US functional medicine practices. You pay when qualified consults book. Not before.

Book your 20 minute strategy call →No pitch deck. Just a working diagnosis of your account.
$0
COST PER NEW PATIENT
0.0x
VERIFIED ROAS
0
PATIENTS BOOKED
30
DAY RISK FREE PILOT

Verified Google Ads results · live dashboards · real practices

$35 per new patient
610 patient appointments delivered
8.4x ROAS verified
1,590 patients at Dr. Laleh
$793K in patient revenue
Healthcare ad policy compliant
Live Google Ads dashboards
[ FEATURED CASE STUDY ]

Integrity Naturopathic. 610 new patients at $35 each.

Watch me walk the live Google Ads dashboard

A naturopathic practice running on a modest budget, against a healthcare average cost per lead north of $150. We rebuilt the account around high intent search and a Performance Max layer for local reach. Here is the result, and the live dashboard behind it.

0
NEW PATIENTS
$0
COST PER PATIENT
[ THE PROBLEM ]

Here is what I would find in your Google Ads account in two minutes.

And here is what each one is costing you.

01

Broad match keywords paying for clicks from people who will never become patients.

Supplement shoppers. Students writing nutrition papers. Practitioners researching modalities for their own practice. Chiropractor seekers who got auto matched to your ad. Across most functional medicine accounts I audit, 30 to 50% of paid clicks come from people who were never going to book. On $2,500 monthly ad spend, that is $750 to $1,250 a month gone.

02

Conversion tracking that counts every form fill as a patient, even the insurance shoppers and wrong condition matches.

Monday morning, your office manager opens the intake folder and sees 14 new submissions. Six are real prospects. Eight are insurance shoppers, wrong specialty matches, or people looking for free advice. Every Friday your account reports those 14 as patients. The optimization that follows is built on a number that is half wrong.

03

Every condition you treat crammed into one ad group, fighting for the same budget.

Thyroid keywords compete with gut keywords compete with hormone keywords for the same daily spend. The cheapest condition wins because the cheapest keyword always gets the most clicks. The specialty you trained 20 years for never gets impressions.

04

Ads pointing to your homepage instead of condition specific intake pages.

Quality Score: 4. CPC: 2x to 3x what it should be. A condition specific landing page drops CPC by 40% in 14 days. Instead you are paying $6 per click to dump a patient with chronic fatigue on a homepage that talks about your whole practice philosophy.

05

Zero negative keywords filtering out searches that will never become patients.

“Functional medicine free consult.” “DIY thyroid healing.” “Naturopathic school programs.” Cost per click: $4 to $7. Buying intent: zero. The fix takes 30 minutes. You have been paying for those clicks every month since the account launched.

I have seen this account a hundred times. The fix takes 30 days. You do not pay until it works.

[ THE SYSTEM ]

Three pillars. Thirty days. Patients in your inbox.

PILLAR 01

Healthcare compliant tracking.

Intake form completions. Qualified consults. Phone calls. Three separate signals. Built to Google's healthcare ad policy.

I rebuild your tracking from the ground up. Every intake form gets categorized. Every phone call gets attributed. Every qualified consult gets tagged against the five filters we agree on before launch. No protected health information ever touches Google's servers. No prohibited condition retargeting. No policy violations. The account stays open because the rules are followed from day one.

PILLAR 02

High intent search architecture.

Patients searching with intent, not browsers. One condition per ad group. Broad match dies.

Every ad group is built around a single condition your practice actually treats. Hashimotos thyroiditis. Hormone replacement. Functional gut testing. Specific and exact. Phrase or exact match only. The supplement shoppers and the students and the people looking for free advice do not make it past the negative keyword filter. The patients with real intent do. Quality Scores climb. Cost per click drops.

PILLAR 03

Weekly Friday quality scoring.

Most agencies build a campaign and disappear. I score every consult every Friday.

Every Friday I review the consults that came in that week. Each one scored against the five qualified filters. Junk consults get tagged. The keyword or audience that produced them gets paused. Budget moves to whatever produced real patients. Negative keywords added on day 3, day 10, day 17. Every Monday you get a 5 minute Loom video showing exactly what changed and why. The campaign you start in week 1 is not the campaign you have in week 4. It is leaner. Compounding.

Setup in 14 days · compounding from week 3

[ CASE STUDY 01 ]

$21,636 in. 610 new patients out.

Integrity Naturopathic · Verified Google Ads dashboard data

Integrity Naturopathic is a naturopathic practice in the US. Their first Google Ads account looked like every account in the problem section. Modest budget, generic keywords, broad campaigns that pulled in everyone except patients. We rebuilt it around a high intent naturopathic search campaign plus a Performance Max layer for local reach. The account has now booked 610 new patient appointments at $35 each. Most practices spend $150 or more per new patient. Here is the live dashboard.

Integrity Naturopathic Google Ads dashboard showing 610 conversions at $35.44 cost per conversion and $21.6K total spend

Live Google Ads dashboard · all time · verified

0
NEW PATIENT APPOINTMENTS
$0
COST PER PATIENT
$0
TOTAL AD SPEND
$0
ESTIMATED REVENUE
0.0x
ESTIMATED ROAS
$0.00
AVERAGE COST PER CLICK

“We were skeptical about digital advertising for a naturopathic practice, but the results spoke for themselves. Our schedule is fuller than ever.”

Integrity Naturopathic team

[ CASE STUDY 02 ]

Same system. Bigger budget. Same result.

Dr. Laleh · $159K invested · 1,590 patients booked

One question I get on every call: does this scale? Integrity ran on a small budget. Smaller practices love that. Larger practices want to see the same system holding up at five or six figures of monthly spend. So here is Dr. Laleh, a specialized medical practice running the same playbook for years. The numbers below come from the live Google Ads dashboard. Verified.

Dr. Laleh Google Ads dashboard showing 1,590 conversions at $101 cost per conversion, 39K clicks and $159K total spend

Live Google Ads dashboard · all time · verified

0
NEW PATIENT APPOINTMENTS
$0
COST PER PATIENT
$0
TOTAL AD SPEND
$0
ESTIMATED REVENUE
0.0x
ESTIMATED ROAS
$0.00
AVERAGE COST PER CLICK

“The impact on our practice has been transformational. We went from hoping patients would find us to having a full schedule weeks in advance.”

Dr. Laleh practice team

[ TESTIMONIALS ]

What other clients have said.

Verified Upwork reviews. Across niches. Same approach.

Ahmed is a first class professional. He is an expert at Google AdWords. This was a short term project and he did a fantastic job! All goals were met. I plan to hire him for all my future Google AdWords projects. I highly recommend Ahmed!

Verified Upwork review

Ahmed is great with both strategic and tactical tasks for Google Ads and Meta Ads. We hired Ahmed to help with several of our clients' accounts and couldn't be happier. He's a great communicator and very trustworthy. Would recommend.

Verified Upwork review

We hired Ahmed to work on several Google Ads accounts for our clients. Ahmed was able to jump in very quickly without a lot of handholding. His communication was very impressive: I never had to worry about where Ahmed was or if he was working. Would definitely recommend to others looking for someone to work on their Google Ads campaign. Would hire again.

Verified Upwork review

Ahmed is a great Google Ads Professional, diligent, proactive and smart. Would recommend.

Verified Upwork review

Ahmed did a great job of getting me some fast results on my Google PPC campaign. He was very professional and prompt in all his communications, and I'd recommend him to anyone.

Verified Upwork review

Our firm loved working with Ahmed. He was knowledgeable and on top of all minor details. We would recommend him to anyone looking for help with GoogleAds.

Verified Upwork review

[ THE DEAL ]

$0 today. From $1,100 a month, only if I deliver.

This is the offer in plain language. No retainer trap. No managed services fee that climbs each quarter. Here is exactly what I do, exactly what you pay, and exactly what counts as a qualified consult.

What I do

Five things, in this order:

  1. 1. Audit and rebuild your Google Ads account from scratch.
  2. 2. Install healthcare compliant conversion tracking that separates intake forms, qualified consults, and phone calls.
  3. 3. Build the campaigns: condition specific keyword research, ad copy that meets Google healthcare policy, negative keyword lists, bid strategy.
  4. 4. Run them for 30 days. Score every consult every Friday against the five filters.
  5. 5. Send you a 5 minute Loom video every Monday showing what changed and why.

What you pay

A flat fee, never a percent of spend:

  • Day 0: $0. You give me access. I start working.
  • Day 30: I deliver 8+ qualified new patient consults OR you pay nothing and keep everything I built.
  • If I hit the target: we continue on a flat monthly fee tiered by your ad spend. $1,100 a month under $5K in spend, $1,500 from $5K to $20K, $1,800 from $20K to $30K, and custom above that. Never a percentage of spend.

Total if I miss: $0. If I deliver, it is month to month after a 60 day minimum.

What counts as qualified

Defined in writing before we start:

  • · US based and in your licensed jurisdiction.
  • · Completed intake form, not just an ad click.
  • · Condition match for what your practice actually treats.
  • · Real contact info, verified phone number.
  • · Inside your service window. Telehealth eligible or geographic match.

If a consult does not meet all five, it does not count. I would rather deliver 6 real consults than 12 questionable ones.

What I do not do

  • · Build your website or intake pages.
  • · Meta, LinkedIn, TikTok ads. Google Ads only.
  • · SEO, content, email marketing. Not my craft.
  • · “Full service marketing.” This is focused.
Ahmed Imran, independent Google Ads operator
[ WHO YOU WORK WITH ]

It's just me.

I have spent the last 8 years running Google Ads for US businesses. Healthcare practices, manufacturers, DTC brands, SaaS companies. The case studies on this page came out of that period. Integrity Naturopathic was one of the early healthcare accounts. The $35 per patient number stuck with me because it broke every benchmark I had read about for medical lead generation.

I am not an agency. There is no team page to scroll through. You work directly with me, every account, every week. What I do differently: I refuse to report on vanity metrics. I report on the number that matters, which is qualified new patient consults arriving at your intake form. If a campaign isn't producing those, I kill it. If a keyword isn't producing those, I pause it. Every dollar your account spends has to justify itself.

If we are a fit, you will know on the call.

[ FAQ ]

Frequently asked questions.

You scrolled this far for a reason.

You already know what is not working.

The schedule is too quiet. Referrals are not replenishing the practice like they used to. The last agency promised the world and delivered impressions. You do not need another pitch. You need 8 qualified new patient consults in 30 days. Risk free.

No pitch deck. Just a working diagnosis of your account.

[ GET STARTED ]

Let's see if we're a fit.

Five questions. Forty five seconds. Then pick a time.

Step 1 of 5

What is your current biggest source of new patients?